The technology behind the iPhone X was in development for five years, as far back as 2012. Rumors of a drastic iPhone redesign began circulating around the time of iPhone 7 announcement in the third quarter of 2016 and intensified when a HomePod firmware leak in July 2017 suggested that Apple would shortly release a phone with a nearly bezel-less design, lack of a physical home button, facial recognition, and other new features. A near-final development version of the iOS 11 operating system was also leaked in September 2017, confirming the new design and features.
On August 31, 2017, Apple invited journalists to a September 12 press event,the first public event held at the Steve Jobs Theater on the company’s new Apple Park campus in Cupertino, California. The iPhone X was unveiled during that keynote. Its US$999 starting price is the most expensive iPhone launch price. The price is even higher in international markets due to currency fluctuations, import fees and sales taxes.
by: Vicente Dominguez
