Image Formats Guide

Know exactly which image format to use for print, web, social platforms, logos and more. Not all image formats are equally created. To find out more which image formats to use for better quality results. Check out the infographics and comparison chart below, a handy cheat sheet for everyone.


TIF is an image format file for high-quality graphics. TIF files are also called .TIFF, which stands for ” Tagged Image Format File. TIF files were created in the 1986 as a file format for scanned images in an attempt to get all companies to use one standard file format instead of multiple.


GIF – an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs use lossless compression that does not degrade the quality of an image. GIFs store image data using indexed color, meaning each image can include a maximum of 256 colors.


JPG files, also known as JPEGm are a common file format for digital photos and other digital graphics. When JPG files are saved, they use ” lossy” compression, meaning image quality is lost as file size decreases.


The BMP file format, a.k.a bitmap image file or device independent bitmap (DIB) file format is a raster graphics image file format used to store bitmap digital images, independently of the display device (such as graphics adapter), especially on Microsoft Windows and OS/2 operating systems.


Portable Network Graphics (PNG) is raster graphics file forma that supports lossless data compression. PNG was created as an improved, non-patented replacement for Graphics Interchange Format (GIF), and is the most used lossless image compression format on the internet.

Check the comparison chart below and its capabilities.


There is no universal image format that is best for all scenarios. Every type of image formats has their own advantages and disadvantages. Check out below which image format to use depending on its purpose.

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