We are so honored to have onboard, one of the pioneering and experienced person in design and 3D visualization industry. Featuring no other than one of our own Moderator…

Featuring: Mr. Celes Geronimo Jr
Design Manager

“The Interview”

1. Please tell us a little bit about yourself, like how long are you working in this industry?

Hi guys, I am Celes. I’ve been doing 3D since 1996.. so I’ve been doing 2 decades of rendering 😀 Studied Architecture and focused mostly on 3D presentations. Though half of my work involves design, doing visualization has always been my niche. My focus is mostly in Interior Design (Corporate and Residential) for the past 20 years, but recently I ventured back to architecture. Feels like a fresh start.


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2. Kindly share the basic process of the work you will share to us?

It’s the common, linear way – client -> design -> cad -> 3d model -> render -> post process -> effects -> present to client. If there is a revision, rinse and repeat. Whether it’s a still image or animation, the process remains the same.

Recently however, the 3d process has become more intuitive using GPU based rendering. This means that certain clients can already visualize together with the designer. I’m encouraging everyone to go for real time rendering because that is the future of visualization. Soon we may not have to wait for renders to process; with tools like Unreal everything happens in an instant. Which will be good for most designers, as we can spend more time refining our concepts and refining other aspects of rendering such as lighting and finding that perfect mood for our artwork.

3. What are the difficulties you encounter in working this project and the solution you can suggest to our readers?

The bane of most designers are always the revisions. It does not necessarily come from the client; sometimes collaborators also make refinements to the design. Plus you have the allied consultants such as M&E and IT that affects the planning stage. Usually the process takes a minimum of 10 revisions before a final design is made.

Having gone through this process several times, I find that the best solution is to always be proactive in the design process. We are not just 3D renderers; we play an active role in design. This is why we are called 3D Designers and not 3D drafters.

For this to be effective, communication with other designer/s and clients is key. Once you have an open communication with your client, it is advantageous to understand their design needs, and the process becomes easier. It also enables a good working relationship with them, and good service will result in more projects!

4. What nifty tips do you share to the community in working this kind of projects?

When working on a project, always preempt! The initial modelling from 2D is the boring part; try to speed that process up. When the first 2D layout is done, start modelling immediately while waiting for your main designer give you more details. And always, always optimize. Certain geometry doesn’t always have to be accurate. For example, you wouldn’t be modelling a Greek column to full detail when it only occupies 1% of your scene; learn to plan your details ahead depending on what is needed. An optimized scene will speed up your work and will allow you to revise with ease.

Remember, the objective is the pixels on a rendered still or animation, not the 3d model itself! Software such as 3DS Max are mere tools, treat your 3D renders as if you are painting with geometry, light and materials.

5. Do you have anything to add that will help inspire others. Please feel free to let us know.

Always aim for perfection! Take good critiques and use them to make your work better. In the old 3dp and cgp days this was very helpful, I have much to thank for in the community for making constant comments on my past work. It allows me to step back and see what can be improved!

Never stop learning!

I learned a lot from previous masters such as Enigma/Vertex Wrangler/Torvicz/Bokkins/Norvs/Crankk3D and others, and I hoped that I was able to help a few as well! And most definitely also got inspired by the new ones such as what I would call the 3D badasses Ryancoy/MacNisperos/Nilo and masters of HDRI Jay/Mesraem etc. There are too many to mention but it is very refreshing to see all these spectacular work from Filipino 3D artists!

And keep the community alive by constant sharing!


Interviewed by:


We generously thank Mr. Celes Geronimo for the  inspiring insights, contribution and the knowledge he shared to everyone in the community. We hope to learn from the experienced people in the industry. It might help guide us to the right path towards the future.

Please stay tuned for more inspiring featured Artist…