3rd & 7th Book

#3DTEAMZ Inspiration.

A Full-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal. Be inspired and check it out below:

Few years back,  we are lucky we manage to pre-order his book about this masterpiece that brings Architectural Visualization to the next level. It inspires the visualization industry to try out something and emulate the way he present. With this amazing 3rd & 7th Book, inside is not a step-by-step tutorial book, though. It intends to deal with more essential concepts that in his view are lacking in the way digital artists are trained these days, and that’s what he really wanted to address.

We are glad to have his signed autograph, its one of the best book collection every 3D Artist should have with some useful tips & tricks in his truly inspiring work of Art.

According to Alex Roman he said:  Some people think that they will achieve hyperrealism by studying photography, but I think that traditional painting is even more important than that. CG and painting share exactly the same philosophy: you must light and color from scratch in a white canvas. Hence is essential to know how shapes, color and light works in the real world. Sadly, i see lot of CG people obsessed with numbers and parameters, but not educated in traditional arts – like painting mentioned earlier. Everyone can learn a tool (in almost no time with current internet global info and online tutorials) but tools change. Artists that try to follow numbers, lost control of the final result. The more important is just knowing the fine arts. It will never be obsolete, unlike software. -Alex Roman

The Compositing Breakdown:

Don’t miss the Compositing Breakdown. According from his interview his work is mostly done in 3dsMax and Vray render engine. Check it out below:

Was it difficult to start a career as cg artist? What was the worst part and what was the best?

Start wasn’t particularly difficult. Difficulties came when I tried to innovate and change the game, to give VIZ a whole new point of view through cinema, advertising or professional photography (paying attention to details that never been represented until date). It is not easy when nobody around you is interested in that approach at all – neither clients nor your bosses. That was the worst and more frustrating part. I took the decision of saying goodbye to that closed-mind people and started “The Third and the Seventh” company to express my personal view of what architecture meant to me. That was, with no doubt, the best part and experience until date. -Alex Roman

Credits: Alex Roman


Is Office of the Future 24/7 Workday?

If you’re an office designer. You might need to check out below. This might be useful knowledge that needs to be considered in design development process according to some research:

Open-Plan Offices Kill Productivity, According to Science A huge study of 40,000+ workers in 300+ companies revealed that open-plan offices don’t work.

1. Remote Work Will be the New Norm: According to recent Fuze research, 83 percent of workers don’t think they need to be in an office to be productive, and 38 percent said they would enjoy their job more if they were allowed to work remotely.

2. Physical Space Will Shrink: We’ll see more companies shift to a more collaborative office space model with workspaces that bring together teams, spark conversation, and create the best ideas.

3.Traditional Desks Will Disappear: The so-called cubicle farm will become a distant memory and people will start embracing an environment that suits their needs — whether it be a table at a coffee shop, a standing desk, or collaboration space.

4.“Office Hours” Will Become Obsolete: The workday isn’t 9 to 5 anymore, it’s 24/7. In fact, a recent Fidelity survey found that Millennials will take a pay cut for a more flexible work environment.

The list (which is very much “conventional wisdom”) illustrates the crazy-making way that companies think about open-plan offices. Can you see the disconnect? Bullets 1 and 4 are saying that people don’t want to work in an office, while bullets 2 and 3 are defining the very office environment where people don’t want to work.

And isn’t that the sad truth? Most people would rather work at home and or tolerate angry stares from the other patrons in a coffee shop (should one need to make a call) than try to get something done in an open-plan office.

In previous posts, I’ve provided links to numerous studies showing that open-plan offices are both a productivity disaster and a false economy. (The productivity drain more than offsets the savings in square footage.) I’ve even posted some videos showing how wretched (and in some cases ridiculous) these environments truly are.

Well, just in case you weren’t yet convinced, here’s some new evidence from a study of more than 40,000 workers in 300 U.S. office buildings–by far the most comprehensive research on this issue. The results, published in the Journal of Environmental Psychology, came to the following conclusion:

“Enclosed private offices clearly outperformed open-plan layouts in most aspects of IEQ (Indoor Environmental Quality), particularly in acoustics, privacy and the proxemics issues. Benefits of enhanced ‘ease of interaction’ were smaller than the penalties of increased noise level and decreased privacy resulting from open-plan office configuration.”

Don’t let the jargon confuse you. The term “proxemics issues” refers to how people feel uncomfortable when they’re forced into close proximity with other people. To be perfectly clear, here’s what the paragraph says: “Open-plan offices aren’t worth it.”

BTW, it isn’t just the noise and the interruptions that cause people to hate open-plan offices. According to a recent Wall Street Journal article:

“All of this social engineering has created endless distractions that draw employees’ eyes away from their own screens. Visual noise, the activity or movement around the edges of an employee’s field of vision, can erode concentration and disrupt analytical thinking or creativity.”

Unlike noise pollution, which can be remedied with a pair of headsets, there’s no way to block out the visual pollution, short of throwing a towel over your head and screen like a toddler’s play tent.

So, getting back to the story pitch and the conventional wisdom it represents: Yes, indeed, people want to work at home, and yes, indeed, they’re willing to take a cut in pay to get away from the open-plan office that you’ve offered them.

What’s weird is that the people who design office spaces and the executives who hire them don’t see the connection. They seem unable to understand that forcing open-plan offices down everyone’s throat is not only ruining productivity but it’s actively driving good employees to avoid to coming into the office.

So let me make it simple.

Dear Executive: Do you want your employees to come into the office and work long hours while they’re there? THEN GIVE THEM PRIVATE OFFICES. At the very least, give them high-walled cubicles that provide a modicum of privacy.

For crying out loud, is this really that difficult a concept to understand?


Knowledge Credits To:
Geoffrey James from Inc.com


Falling h2o House Animation

Hit Play > this amazing animation showcase & inspiring quotes below:
Animation Source: Amazing Architecture


Frank Lloyd Wright was an American architect, interior designer, writer, and educator, who designed more than 1,000 structures, 532 of which were completed.

  * 10 most popular quotes of him *

“A doctor can bury his mistakes but an architect can only advise his clients to plant vines.”

“Early in life I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.”

“I believe in God, only I spell it Nature.”

“The longer I live, the more beautiful life becomes.”

“Study nature, love nature, stay close to nature. It will never fail you.”

“An idea is salvation by imagination.”

“Every great architect is – necessarily – a great poet. He must be a great original interpreter of his time, his day, his age.”

“The truth is more important than the facts.”

“The thing always happens that you really believe in; and the belief in a thing makes it happen.”

“Give me the luxuries of life and I will willingly do without the necessities.”


360 Panorama of the actual location below: