Today, we like to welcome and thank him for sharing his stories, experience and tips to work efficiently in a fast pace work environment. He will also share to us about he’s inspiration of Asterisk and the connection of design in architecture and graphic design. Please check out below our Q&A and we hope to learn from it.

Featuring: Justin Cruz. 
Architectural Coordinator


1. Please tell us a little bit about yourself, like how long are you working in this industry?

Like most of us in the industry, I’m also an architecture graduate. For almost 10 years now, I’m usually involved in the design team. My primary role includes 3d architecture modelling and visualization. I also have passion in doing graphic design during my golden free time. But somehow I felt that I’ve been stuck for a while now, with regards to producing better quality images, I think it’s because of that I’ve never really learnt 3dsmax + v-ray well, and I also heavily rely on my photoshop skills, that even maybe for most of the time, my colleagues find it faster or in an instant to see the result that they wanted even though somehow, it’s kind of a cheat. But it’s totally ok because at the end of the day, if they needed 10 images in 5 days or 5 images in 1 day… if rendering power and time is not enough, photoshop somehow saves the day. But this time, I wanted to be at least at the same level of most of the inspiring artists of the CGpinoy community. And it’s never late to learn and be what we wanted to be. Shout out to the people who tirelessly share their knowledge, sharing their works that inspires, organizers and admin people who keeps us all connected and making sure of the positive vibes within the community!

2. Please share the basic process of the work you will share to us?

This time I want to share a simple work that I’ve done for myself, my logo. I started with the basic one which is the name and took my initials JC. I then simplified them by straightening the curved lines and having an idea that i will eventually put them side by side, hopefully i will come up with a symmetrical form. After that, I thought about the character. Basically, I’m a type of person that is easily intimidated and also secretly insecure of the better people around me, but I am also surrounded by people who encourages and believes in me. And upon thinking about it, it helps to keep my feet on the ground. That’s why for the character part, i thought of the symbols >/< (greater than / less than), and somehow the greater than symbol looks similar with the simplified version of the “J” of my first name, and the “C” similar with the less than symbol. And then finally, for the third criteria which is the aspiration… I’ve always thought of becoming great with something that i loved doing, maybe we all somehow secretly do… but since i’m a bit afraid of being on the overwhelming spotlight (in case it happens as a result of this aspiration), maybe i wouldn’t want to become the greatest… to become great is good enough, and that would keep me humble enough to keep working on it. I would want to be one of the good ones, so for example, there would be a list of good ones, I would want to be there, i would want my name to be marked with an “asterisk”, that would mean something like “this guy is good” or maybe “got potential” or “we need this guy” or better yet “this guy can be great”. And luckily, i discovered that an asterisk also means “little star”. So it somehow tallies with my aspiration that I don’t want to be “the star”… to become the “little star” is great enough. 🙂

3. What are the difficulties you encounter in working this project and the solution you can suggest to our readers?

So basically, a logo is just the symbol or the face of the brand that you create. Though it may sound that simple, it could be difficult yet enjoyable to do. The goal of creating a logo is that it should always be iconic, simple, and got a story to tell, and that makes it beautiful. One of the most important notes to take is that we should always organize the important ideas, then hopefully we would come up with a formula. For this case, i’ve managed to conclude that: My Logo = Name + Character + Aspiration. This becomes my guiding formula until I came up with the final output.

4. What tips do you share to the community in working this kind of projects?

Not just in creating a logo, but in doing design in general, for me the most difficult part is creating a story to tell. And creating yours first is one way to practice it.

5. Do you have anything to add that will help inspire others. Please feel free to let us know.